#4thofjuly – Taking Advantage of Your Social Media Opportunities
Unless you’ve been living under a rock (or an apartment with really bad wifi connection) it’s impossible to miss the affect that major events and holidays have on the twittersphere. While you may be watching fireworks from a beach, rooftop, or big city skyline, you’ll most certainly catch an additional glimpse of the show from every social media platform out there.
It’s easy to be aware of the impact that these kinds of festivities have on your personal life but it can be equally as easy to pass up the professional opportunity that they also create. Never underestimate the power of a good trending topic. Find the local trending topics that relate to your business. In the world of Google, content is king. This means that adding popular keywords to your site that have no relevancy to your actual business is a big no-no.
The key is to find ways to connect to the masses. Think about all of the details that surround a holiday like 4th of July. If you still can’t find a way to connect use it as a way to add personality and voice to your company. It’s ok to have a more casual post every now and then as long as it’s appropriate and positive. Major companies with booming social media platforms are extremely creative about their posts. The best part about casual posts is that they invite interactions and help boost followers.
Don’t forget, with great klout comes great responsibility. If you’re posting, tweeting, instagramming, vining, etc. from a personal phone or computer during a holiday, be careful. As the use of social media for companies increases, so do the amount of employees fired for making mistakes. Double check that you’re actually on your personal account and not your company’s account when you’re about to tweet that picture of your friends having one too many drinks.
The world of social media opportunities will continue to exist even after your office closes at 5 p.m. or your employees take off for a holiday like Independence Day. Make sure that you don’t get left behind by keeping your social media platforms relevant day or night, holiday or not.