5 Myths About Internet Marketing
Learning the truth regarding the top 5 myths about Internet marketing can help you get your business on the right track. It’s not about if you need to market your site online – nowadays you have to. Its about how effectively you plan and execute an online marketing strategy.
1. Internet Marketing is Free
There is a little fact and fiction when it comes to the idea that internet marketing is free. Yes, there are aspects of online marketing that are free but to get the most out of the Internet, you will have to pay. As the old saying goes, ‘you get what you pay for,’ or in this instance what you don’t pay for.
To target the right audience, you will have to pay for pay-per-click (PPC) ads. These targeted ads will bring in the customers you want, not just any random person who doesn’t have an interest in your services or products.
2. Website has to be Fancy and Expensive
You don’t have to put a second mortgage on your home to get your site designed and built. It is not about how much money you spent or how flashy it is.
The site should be informative and easy to navigate for the average customer. It should also be designed and written with search engines in mind. The easier it is for Google and similar search engines to crawl your site, the easier it will be for your customers to find it when they enter a search query about your products or services.
3. Content is Irrelevant
The subject about content and internet marketing is always a topic for debate. Half think content is gibberish and others think it is the key element to any site.
Let me leave you with food for thought. If your content is not informative, your potential customer will click over to your competitor. And if your content is not SEO friendly, then the search engines can’t rank your site. So when talking about Internet marketing, content is very relevant.
4. Social Media is Unimportant
Social media is more important than ever. It is the platform that your audience uses to send messages to their friends and family.
Using social media platforms like Facebook and Twitter will allow you to interact with your audience at their level. It also makes is easier for them to get your brand out there at the grassroot level.
5. All Traffic is Good Traffic
All traffic is not good traffic. There is not a logical reason to drive customers to your site that are not remotely interested in your product or services. There is a much better return on investment if you focus on targeting quality customers not quantity.
Now that you know some of the myths and facts about Internet marketing, you can make an informed decision when hiring a online marketing firm to help you strategize an effective marketing campaign.