Best Time for Your Company to Send EMails
Running a contest could get impressive responses even if you send it out late in the day on a weekend, or it could fall flat because it has been said that no one reads emails on the weekend.
So what do statistics say? Could they better answer your question?
There are statistics that analytical companies will boast are correct. Some say weekdays between 8 a.m. – 5 p.m., while others day it should be weekdays from 8 -10 p.m. because that is when customers are at their computers.
Another statistics says to stay away from weekends because no one is reading their emails, while other say that is the perfect time to target shoppers.
Statistics have also stated that you will get the best response if your email is opened within the first hour of being sent.
The True Answer
The best answer to the question is to figure out what works for your target audience. You will have to try AB testing again and again to discover the pattern that works.