Implementing display ads into your marketing completes your online brand presence. The internet connects billions of users together on one centralized platform. You want your targeted market to gain your trust in your brand. This is emphasized when they see your presence all throughout the internet
Clean, simple ads carry a consistent message to potential customers.
Strong branding builds brand recognition and favorability with your audience.
Powerful audience segmentation ensures your ad budget is not wasted.
Display Ad Conversion Tracking
BEYOND THE CLICK-THROUGH
Most marketing agencies measure the efficacy of display advertising through a metric called “click-throughs” – people who have clicked on an ad and then converted.
Webranx takes a different approach. In addition to click-through conversions, we also monitor and measure “view-throughs” – visitors who have converted your site within 30 days of viewing an ad. When we combine this data with other tracking data, we’re able to gain new insights into the strength of your brand and find ways to improve it.
An Important Start
Display ads gives you control over how you can creatively customize your campaign. You have the ability to geo-target which specific demographic or where your customers are located. This gives you the ability to use your campaign goals effectively.
Throw Them A Curve Ball
KNOWING YOUR AUDIENCE
Your business needs to know your customers and how they interact online. Are they more likely to search for your services through google? Or perhaps they are younger and are more into social media channels? Knowing where your audience will be on how they are online will help you target them.
Get Your Ads
FEATURED ON RELEVANT SITES
Once you know your audience and what they are specifically looking for, you can place your ads throughout the internet on pages that support your services. For instance, banner ads are more likely to get noticed on pages alongside relevant content. Placing ads on sites that are not visited by your targeted audience are futile and very expensive. We help eliminate this by coming up with a complete targeting strategy.
Other forms of advertising can be difficult to track and maintain. Display ads gives you more freedom and the flexibility in your marketing strategies. You can set weekly, or even daily, updates on how your display ads are performing. This information is invaluable and can tell you whether your efforts in your campaign are succeeding or if you need to tweak it.
Get Your Ads
RUNNING A/B TESTING
Display Ads give you the ability to run A/B testing faster and more effectively. You can set up a campaign in two different ways and view the analytics on which ads affected your customers more positively.
Using Transparency to
GROW YOUR PRESENCE
Combining Display Ads with Retargeting Strategies to boost your visibility online. Your ad will follow your customers as they continue to search and move around the internet.