Paid search advertising, or Pay Per Click (PPC), is a great way to target audiences who are either ready or almost ready to convert. For businesses that sell goods or services online, successful PPC campaigns are all about specificity. Whether you’re selling online ventriloquy lessons, artisanal pickled beets, or enterprise software, your ideal customers will almost always “Google it”. PPC offers a way to reach highly specific audiences anywhere in the world at the moment they’re most receptive to your brand.
Our experience and research and shown paid search campaigns one of the most effective ways generate profits. Search engines are the most frequent starting point for consumers looking for a new product, service, experience, or place, and having smart, well- designed ads at the top of the results page for a relevant search is absolute best time to be in front of a potential customer.
Running a successful, optimized PPC campaign is a complex challenge that often hinges on a high number of very small indicators. Webranx meets this challenge by employing the latest in user behavior tracking. We measure every action a user takes from the moment your ad is displayed until he or she either converts or leaves the funnel. Smart computer programs called algorithms then read those actions and make small adjustments to your campaign to improve the impact of your spend.
Some Things Require
A HUMAN TOUCH
There are, of course, some decisions that are more suited for humans than computers, so we always leave our army of PPC robots under the command of a real human. Webranx PPC Experts are all Google Adwords and Bing Ads Certified and always stay on the forefront of emerging PPC techniques and technology. We’ll review programmatic decisions daily and always communicate with you about new opportunities.
What’s Mine is Yours
Every PPC campaign we launch has one objective in mind: Return on Investment (ROI). Before starting a campaign we conduct an extensive PPC audit including research into Google Adwords management, Bing pay per click management, and Facebook management. Once running, all of our campaigns are closely tracked both by sophisticated algorithms and human care. As a result, Webranx PPC campaigns are set up to continually drive more and more high-value conversions.
The Cherry on Top
ASSESSMENT & SET-UP
After doing a summary review of your business currently on Adwords activity, we will begin your campaign. We will then do an extensive review of your activity – as well as your competitors’– and focus your initial campaigns making progress in the right areas.