Audience segmentation has long been a hallmark of every good marketing strategy; it’s so ingrained in Western society that we rarely give it a second thought. In fact, we expect every advertising message to have some degree of audience targeting, and we really only notice it when it’s out of place. Imagine turning on CNBC and seeing only commercials designed for the cartoon network– Or vice versa. The result would be confusing and ineffective ad campaigns that missed their target audience completely, because we all know that middle-aged adults don’t eat Gogurt, and babies don’t need financial advisors.
Creating the personality of your brand identity through online digital applications.
Implementing the website sketches. Testing the website happens during this stage.
Guaranteeing your site is responsive on all various digital application sizes.
We want to build a great product, but first, we make sure it’s the right product for our community.
- Adam Shutsa
Instead of one-way interruption, Web Marketing is about delivering useful content at just the precise moment that a buyer needs it.
- David Meerman Scott
Our jobs as marketers are to understand how the customer wants to buy and help them do so.
- Bryan Eisenberg
Forming the Structure for
For decades, marketers have been tasked with formulating and implementing campaigns that revolve around identifying and reaching a product or service’s ideal consumer. And for the bulk of that time – up to the 21st century – doing so was fairly straightforward. The advent of digital media, which has exploded in popularity in the past decade, has allowed content creators to generate exponentially increasing the Volumes of content targeted to more and more specific audiences.
For advertisers, the expanding the Volume and diversity of content means that there an equal increase in opportunities to reach more specific audiences. Because digital media is directly linked to internet–-connected devices, allowing more and more data to be collected on each viewer, Audience segmentation has become more complex and more crucial than ever.
While the Basic creation of an Audience segmentation strategy can still be accomplished in the same way Don Draper might have thought up a Campbell’s soup campaign, the execution of that strategy now requires a sophisticated data analysis that wouldn’t have been technologically possible and only a few years ago.
As a digital marketing firm established in the early days of web-based advertising, Webranx has always embraced the data-driven audience segmentation tactics that more traditional marketing firms have struggled to adopt. We believe building an effective audience segmentation strategy is essentially the process of turning big data into big knowledge.
We’ve analyzed hundreds of data sets and written thousands of lines of code to provide sophisticated, high-return solutions for countless clients. But what sets us apart from ordinary digital marketing firms is the understanding that technical skill is only as good as the brainpower that puts it to use and the creativity that turns it into a powerful story.
Tactical Content Delivery
ENHANCING TRADITIONAL MARKETING
The mass delivery system and high cost of traditional marketing channels like television and radio are extremely risky for small businesses with modest advertising budgets. But, because modern marketing channels generally have a much lower cost, these same businesses now have the option of running small-batch, low-risk, and highly targeted campaigns at a fraction of the cost.
How We Create
Webranx specializes in creating strategies that revolve around these types of campaigns. Our focus on targeting and reaching specific audiences enables us to create agile marketing campaigns that blend some of the benefits of traditional marketing channels, like direct mail and radio, without losing the crucial targeting and tracking components.