Audience Segmentation

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The Hallmark of

A GOOD MARKETING STRATEGY

Audience segmentation has long been a hallmark of every good marketing strategy; it’s so ingrained in Western society that we rarely give it a second thought. In fact, we expect every advertising message to have some degree of audience targeting, and we really only notice it when it’s out of place. Imagine turning on CNBC and seeing only commercials designed for the cartoon network– Or vice versa. The result would be confusing and ineffective ad campaigns that missed their target audience completely, because we all know that middle-aged adults don’t eat Gogurt, and babies don’t need financial advisors.

WEB DESIGN

Creating the personality of your brand identity through online digital applications.

DEVELOPMENT

Implementing the website sketches. Testing the website happens during this stage.

RESPONSIVE

Guaranteeing your site is responsive on all various digital application sizes.

Forming the Structure for

IMPLEMENTING CAMPAIGNS

For decades, marketers have been tasked with formulating and implementing campaigns that revolve around identifying and reaching a product or service’s ideal consumer. And for the bulk of that time – up to the 21st century – doing so was fairly straightforward. The advent of digital media, which has exploded in popularity in the past decade, has allowed content creators to generate exponentially increasing the Volumes of content targeted to more and more specific audiences.

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The Growing
COMPLEXITIES

For advertisers, the expanding the Volume and diversity of content means that there an equal increase in opportunities to reach more specific audiences. Because digital media is directly linked to internet–-connected devices, allowing more and more data to be collected on each viewer, Audience segmentation has become more complex and more crucial than ever.

The Basic
CREATION

While the Basic creation of an Audience segmentation strategy can still be accomplished in the same way Don Draper might have thought up a Campbell’s soup campaign, the execution of that strategy now requires a sophisticated data analysis that wouldn’t have been technologically possible and only a few years ago.

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Finding The Right Audience:

THE WEBRANX APPROACH

As a digital marketing firm established in the early days of web-based advertising, Webranx has always embraced the data-driven audience segmentation tactics that more traditional marketing firms have struggled to adopt. We believe building an effective audience segmentation strategy is essentially the process of turning big data into big knowledge.

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Our
DATA EXPERTS

We’ve analyzed hundreds of data sets and written thousands of lines of code to provide sophisticated, high-return solutions for countless clients. But what sets us apart from ordinary digital marketing firms is the understanding that technical skill is only as good as the brainpower that puts it to use and the creativity that turns it into a powerful story.

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Tactical Content Delivery
ENHANCING TRADITIONAL MARKETING

The mass delivery system and high cost of traditional marketing channels like television and radio are extremely risky for small businesses with modest advertising budgets. But, because modern marketing channels generally have a much lower cost, these same businesses now have the option of running small-batch, low-risk, and highly targeted campaigns at a fraction of the cost.

How We Create
OUR STRATEGIES

Webranx specializes in creating strategies that revolve around these types of campaigns. Our focus on targeting and reaching specific audiences enables us to create agile marketing campaigns that blend some of the benefits of traditional marketing channels, like direct mail and radio, without losing the crucial targeting and tracking components.

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Find

THE RIGHT PACKAGE FOR YOU

  • STARTER
  • $295monthly
    • Research& Strategy: 3 Hours
    • Sitemap Structure: 2 Hours
    • Copywriting: 10 Pages
    • Design Concepts: 2
    • Landing Pages: 1
    • Stock Images: Yes
    • Google Apps (5 users): Yes
    • Social Media Feed: Yes
    • Blog Post Integration: Yes
    • Responsive Design: Yes
    • Basic On-Page SEO: No
    • E-Mail Marketing: No
    • Video Integration: No
    • CMS Training: No
    • Advanced Analytics: No
    • Customization: No
    • Custom Photography: No

  • Get Started
SALE
  • STANDARD
  • $295monthly
    • Research& Strategy: 3 Hours
    • Sitemap Structure: 2 Hours
    • Copywriting: 10 Pages
    • Design Concepts: 2
    • Landing Pages: 1
    • Stock Images: Yes
    • Google Apps (5 users): Yes
    • Social Media Feed: Yes
    • Blog Post Integration: Yes
    • Responsive Design: Yes
    • Basic On-Page SEO: No
    • E-Mail Marketing: No
    • Video Integration: No
    • CMS Training: No
    • Advanced Analytics: No
    • Customization: No
    • Custom Photography: No

  • Get Started
  • PREMIUM
  • $295monthly
    • Research& Strategy: 3 Hours
    • Sitemap Structure: 2 Hours
    • Copywriting: 10 Pages
    • Design Concepts: 2
    • Landing Pages: 1
    • Stock Images: Yes
    • Google Apps (5 users): Yes
    • Social Media Feed: Yes
    • Blog Post Integration: Yes
    • Responsive Design: Yes
    • Basic On-Page SEO: No
    • E-Mail Marketing: No
    • Video Integration: No
    • CMS Training: No
    • Advanced Analytics: No
    • Customization: No
    • Custom Photography: No

  • Get Started

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