What is Internet Marketing?
Also know as online marketing, it is a mix of strategies and tactics to brand your company and make it popular within the correct target audience. For most companies, traditional marketing is no longer enough. More and more consumers are online and companies need to go where their customers are shopping.
Internet marketing has several branches that intertwine to maximize the reach of the campaign. Whether your business needs only a local audience or national, internet marketing can target your exact market to get your brand in front of the right shoppers.
Your site has to be built in a way that search engines can crawl it. This is one of the ways you can improve your organic rankings. If search engines can’t find your site, chances are neither can your potential customers.
Search Engine Marketing (SEM)
Another component to answer your question, what is internet marketing, is SEM. This piece is actually composed of two parts – organic rankings and pay-per-click (PPC) ads.
You have to make sure your content is search engine optimized to further improve your organic rankings. Content must be relevant to your product and services and must also be keyword rich.
A PPC campaign runs ads that are typically seen at the top and right hand side of a search engine results page. These ads are targeted by keywords to appear on internet pages once a consumer has searched for those keywords.
This is a way for your company to fully engage with your audience using platforms like Twitter and Facebook. Social media gets your name out there, lets you easily blast out promotions or sales to millions and allows you to speak one-on-one with consumers.
Email campaigns are a simple way to stay in contact with your audience. You can send a welcome email, promotional email and even emails designed to bring old customers back.