What is SEO and Why is it Important?
What is SEO? The most basic answer to that question is that SEO is the abbreviation of the words search engine optimization. Another way of defining SEO is that it is the strategy used to optimize a website to make it rank high with search engines like Google, Yahoo! and Bing. It is also an integral part of a well-designed online marketing plan.
Now get ready for the long answer to the question, ‘what is SEO.’ A well thoughtout SEO strategy encompases everthing from how the site is designed to how the content is written.
Design and HTML
The way a site is designed and how the HTML portion is configured will help determine if the search engines can even read and rank the content on your site. It is important to have setting like H1, H2, H3, etc for headlines, sub headlines and so on. This tells the search engines the hierarchy of your content.
Search engines cannot read flash, so if you site is built entirely in flash, chances are your site’s rankings will be poor. You can however build in back end coding to add content describing the flash so that search engines can read your site.
Content, Keywords and Blogs
When most people as the question, what is seo, they have content in mind. The main things to keep in mind when developing your content is keywords and blogs.
Before you begin writing, use a tool like Google Key Words to make a list of the top keywords you need on your site. Then make sure to sprinkle in the keywords into the content on your pages. Make sure the keywords are relevant and sound as natural as possible. Remember, you are trying to please the search engine, but you are also trying to inform your potential customers about your products and services.
Blogs are a good way to keep optimized content fresh on your site. Not to mention it is a great way to position yourself as an expert in your field for your target audience. Use your keyword list again to add relevant keywords into each blog post.
Inbound and Outbound Links
Links are also highly important to fully answer the what is seo question. Pages or content on your site should be interlinked to other sections of your site. Let say you write a blog topic that talks about one of the services you offer. Make sure to link content on that blog back to the page that talks about that service.
Next is to get credible outbound links to your site. This helps to give your site more credibility. This is kind of like networking. Let say you post on someone else’s blog. You might then contact them as ask if they would link back to your site. It’s kind of a I’ll scratch your back if you scratch mine.
In conclusion, what is seo and does your business need it? Yes your business needs it so invest in a good SEO marketing plan. Optimize your site correctly and you will see an improvement in your ROI.