Where Can You Get SEO Training?
Becoming a search engine optimization (SEO) expert means getting your SEO training from different avenues. The world of SEO is ever changing, so you will have to study or read up on the subject matter on an ongoing basis. Keeping up with the new SEO algorithms that come out will allow you to tailor your style quickly to keep your site’s rankings high. Below are some ways to get your SEO training in gear.
Most universities and colleges offer a degree in marketing. Although most degrees in that field deal with what’s known as traditional or print marketing, more and more schools are teaching online marketing techniques. You can bet your marketing degree will require courses for SEO.
Do your online research and fish out the best sites and blogs that cover SEO topics. Check back regularly and sign up for alerts so you can read every article there is on SEO. As stated earlier, SEO is always changing so you can bet you will have a new article to read a week. Here are two SEO worthy sites to get you started – Search Engine Land and Matt Cutts’ blog
There are a million books on SEO out there to keep you reading for years, so keep your iPad or Nook charged. Once you find some SEO blogs to follow, they will recommend some books to read. Here are a couple to get you on the road – The Art of SEO by Eric Enge, Stephan Spencer, Rand Fishkin & Jessie Stricchiola and SEO Warrior by John I. Jerkovic.
If you have the means or if the company you work for will pay for it, attend SEO seminars. They occur throughout the year and all over the country, so you are sure to find one close to you. The interactive part of SXSW in Austin, Texas and Search Marketing Expo (SMX) West in San Jose, California.Texas andSearch Marketing Expo (SMX) West in San Jose, California.