Even though brand development is not a new concept, many business owners still do not completely understand the concept or its importance. Similarly, it is a myth that brand development initiatives need to be multi-million dollar campaigns to be successful. Understanding the basic principles of brand...
Planning and executing a social media marketing plan can be easy as long as you first clearly define your company goals. Knowing your products, target audience, company mission and services will allow you to better understand how social media will boost your business. Social media is...
SEO is Dead On the contrary search engine optimization (SEO) is evolving and you need to clear the dust off your old SEO plan. The new year is here and you need to make your resolution to get on board with the new SEO strategies. The days...
As a business owner, you want to make sure you choose an experienced web marketing firm that will give you the highest return on investment (ROI). Your specific business needs will play a vital role in choosing an online marketing firm. Here are a few tips...
Learning the truth regarding the top 5 myths about Internet marketing can help you get your business on the right track. It’s not about if you need to market your site online – nowadays you have to. Its about how effectively you plan and execute...
Using social media for marketing purposes is very important in today’s online driven world. The days of companies being faceless and disengaged is over. Traditional marketing is also no longer enough. To get the attention of today’s tech savvy individual, companies have to market online...
In today’s day and age, where the ever advancing world of technology has opened the door for a more specialized workforce, outsource marketing has become an essential aspect of a business plan. Whether you have an in house marketing department or not, your organization can...
Instead of using the traditional direct mail marketing, more and more companies are finding it more advantageous to use email marketing services. It is convenient, faster and more cost effective to engage in an email marketing campaign than using direct mailers. Keep in mind that with...
Also know as online marketing, it is a mix of strategies and tactics to brand your company and make it popular within the correct target audience. For most companies, traditional marketing is no longer enough. More and more consumers are online and companies need to...
When was the last time you did and SEO audit of your website? If you haven’t done an audit, then you don’t really know which aspects of your site need to be optimized. If you don’t have a solid SEO foundation on your site today,...