Every business faces the challenge of maintaining a consistent brand throughout the multitude of channels in the modern marketing landscape. All brands must maintain a level of flexibility to balance the nuances of digital and print marketing, and a brand is only as strong as the identity system supporting it. Even a relatively simple piece of your brand, like your logo, can drastically alter brand reception for better or worse depending on how it’s used. The identity system provides guidance for using every aspect of your brand and ensures it remains consistent. Ultimately, a strong brand identity system leads to a powerful and trustworthy brand in the eyes of the customers
The First Step
RESEARCHING YOUR COMPANY
The first step in creating your brand’s presence is defining who you are as a company. What are your beliefs and values? Who do you want to target? We work with you to research and strategize the best solutions for your company.
The Second Step
CREATING THE LOGO
Your logo reflects your company’s essence and personality. Your brand may start with a logo, but it should never only just be a logo. The logo is the start of what sets you apart from your competitors.
The Third Step
DEFINING THE SYSTEM
The logo gains strength when it is supported but a strong system that both grounds and lifts up the brand. The system enhances the logo, providing your company with a sense of strength, trust, and balance.
SHOWCASING YOUR BRAND PRESENCE
Once you have both the logo working within the system, your brand’s values become more noticeable and understandable for your customers. The unity of your brand helps to create a unity between your customers and you.