I think design covers so much more than the aesthetic. Design is fundamentally more. Design is usability. It is Information Architecture. It is Accessibility. This is all design.

When we’re faced with the greatest odds against us, often we need to edit rather than add.

You can have an art experience in front of a Rembrandt… or in front of a piece of graphic design.

Businesses are no longer the sole creator of a brand; it is co-created by consumers through shared experiences and defined by the results of online searches and conversations.

Design is not just what it looks like and feels like. Design is how it works.

A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.