Social Media Marketing Strategy to Boost Your Business
Facebook. Twitter. Google+. YouTube. These websites may appear to be just for teens who like to talk to each other, but that couldn’t be further from the truth. People of all ages, backgrounds, and professions use social media today. And when you throw in a professional social media website like Linkedin, you have a huge mix of potential social media marketing platforms that can help boost your business.
Social media marketing is exactly what it sounds like- marketing your business or website on social media websites. It allows you to reach an infinite amount of people- if you can catch people’s attention and get them to share or “like” your material. That’s where strategy comes in.
You can market your website or business on social media sites a few different ways. You can start out by creating a profile page for your business. Depending on which social media website you are using, you may use a generic profile or a business page profile. Make sure your profile looks and feels professional; leave the misspelled posts about your daily hygiene activities for your own personal profile. Get professional designers to make your business profile look spectacular and grab people’s attention. Make regular posts, offer promotions and contests, give a reward for liking or sharing your page with their friends, etc.
You can also share your company via social media by creating ads. Facebook has an option where you can create ads from scratch, or promote your business page through a Facebook ad. Unlike the free page listings these ads do cost money, but it’s still much less than what you would pay to advertise on other places that would reach half as many people. These ads target specific groups of people on Facebook who have similar interests to what your ad portrays, so you have a better chance of getting your ad noticed.
Social media marketing strategy is a very effective way to advertise and promote your business, but it does require some strategy to make it truly successful. Our team of social media marketing experts can help you set up a social media business page and show you how to use it, or even do the promoting for you.