Audience segmentation has long been a hallmark of every good marketing strategy; it’s so ingrained in Western society that we rarely give it a second thought. In fact, we expect every advertising message to have some degree of audience targeting, and we really only notice it when it’s out of place. Imagine turning on CNBC and seeing only commercials designed for the cartoon network– Or vice versa. The result would be confusing and ineffective ad campaigns that missed their target audience completely, because we all know that middle-aged adults don’t eat Gogurt, and babies don’t need financial advisors.