In 2012, BBC tested Facebook Advertising by putting out ads for a fictitious small business dubbed VirtualBagel. For one week, BBC ran display ads to boost fan page likes. The conclusion at the end of the week: Facebook ads are a waste of money. Very bad news for online...
Even though brand development is not a new concept, many business owners still do not completely understand the concept or its importance. Similarly, it is a myth that brand development initiatives need to be multi-million dollar campaigns to be successful. Understanding the basic principles of brand...
Using social media for marketing purposes is very important in today’s online driven world. The days of companies being faceless and disengaged is over. Traditional marketing is also no longer enough. To get the attention of today’s tech savvy individual, companies have to market online...
Do you know the basics of social media to answer the question what is social media marketing? Social media marketing is the plan you design and execute to gain an online audience and more effectively sell your services or product. By effectively using social media sites...
The internet has has significantly lowered the amount of print media that is in circulation. Now everyone looks for their news online, and many smaller news publishers are not able to make ends meet with printed material alone. In order to be seen, these publishers...