What is Social Media Marketing?

What is Social Media Marketing?

Do you know the basics of social media to answer the question what is social media marketing? Social media marketing is the plan you design and execute to gain an online audience and more effectively sell your services or product.

By effectively using social media sites like Facebook, Twitter, etc., you can introduce your organization to the online community and communicate with your target audience. Just remember to post relevant content, images or videos on a regular basis, listen to your audience and respond to comments and posts in a timely manner.

Now that you can effectively answer what is social media marketing, do you know which social media sites you should use to promote your business?

Facebook is an easy-to-use platform that is popular with a wide age range and can give your website more exposure. It makes it simple for your company to post pictures, events, videos, comments and so much more. Facebook gives you the opportunity to get on a personal level with your co-workers, audience and customers. It’s also easy for your audience to pass your site along to their friends giving you word-of-mouth exposure.

Twitter can give your business the same exposure as Facebook but with less content. Use this social media site to send out quick content blasts that will drive your audience to your Facebook or company site where they can get more information. The tweet and re-tweet options make it easy for your customers to share your information with their network.

Out of all the social platforms, Linkedin is more of a professional networking site. Your company can position itself as an industry expert and connect with other professional in the same market. This is a site where you wouldn’t post about a sale you’re having, but instead, informative articles about the product or services your organization offers.

There are more social media sites that you can explore but the three sites listed above are a good start to get your business plan in the social media marketing realm.

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