Strategy

What we're good at

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MARKETING

Webranx Marketing & Strategies is a group of experienced designers and marketers who strive to set new standards in user experience. Having built Webranx from the ground up in Houston, TX, we’ve seen first-hand how important it is for small businesses to make an impression online. That’s why we’re dedicated to leveraging the power of the Internet to offer big business marketing solutions at pricing that makes sense for small and medium-sized businesses.

Marketing Mix
DIVERSIFIED PLANNING

Webranx marketing plans focus on finding and maintaining balance across all your marketing channels. The biggest mistake many marketers make when creating a small business marketing plan is going all-in on a single channel. Focusing solely on any one marketing tactic, regardless of how small your marketing budget may be, increases risk and limits potential for positive ROI. No matter the size of your marketing budget, Webranx will find a way to make the most of it.

What to look for
COMMON THEMES

  • Content Creation + Distribution- Create targeted content that answers prospects’ and customers’ basic questions and needs, then share that content far and wide.
  • Lifecycle Marketing- Promoters don’t just materialize out of thin air: they start off as strangers, visitors, contacts, and customers. Specific marketing actions and tools help to transform those strangers into promoters.
  • Personalization- Tailor your content to the wants and needs of the people who are viewing it. As you learn more about your leads over time, you can better personalize your messages to their specific needs.
  • Multi-channel- Inbound marketing is multi-channel by nature because it approaches people where they are, in the channel where they want to interact with you.
  • Integration- Content creation, publishing and analytics tools all work together like a well-oiled machine – allowing you to focus on publishing the right content in the right place at the right time.

Find Out How Webranx Builds a Diversified Small Business Marketing Plan

Featured Strategy:

INBOUND MARKETING

Inbound marketing, the process of earning attention by posting and distributing content online, is key to driving potential customers to your site. Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on pulling people toward your company and product naturally. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.

Website_Infographics-Marketing
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